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About Deal Or No Deal Go All The Way
The name didn’t sit well with Naked City’s property owners, including Bob Stupak, who, in 1979, opened the Vegas World casino resort on land he owned in the neighborhood.
In 1996, Stupak replaced Vegas World with the Stratosphere—whose 1,149-foot observation tower remains the largest structure west of the Mississippi—remodeling Vegas World’s towers for the new purpose.
Stupak’s friends in city government agreed to rebrand the neighborhood as Meadows Village in the late ’80s. They also told and retold the cover story of the sunbathing showgirls, insisting that the Naked City nickname had nothing to do with crime.
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This year, the team is responding with a new initiative, Hall 7. The launch of Hall 7 represents a stronger platform to drive the next phase of iGaming innovation.
Tech Race in Warsaw this September and Hall 7 at ICE in Barcelona this January are set to become sequential chapters of the same conversation. CTOs, CSOs and data leaders can expect to pick up where they left off four months later.
Both events are betting on the same idea proving useful for the industry. Getting a room full of exactly the right people together beats chasing them individually across the globe.
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For NetEnt, now part of Evolution’s game-supply operation, Demon Beats fits a pattern. The studio tends to iterate on proven mechanical families rather than pivot into adjacent categories such as crash or instant-win formats. The Avalanche engine is a durable part of the studio’s identity, and returning to it positions Demon Beats as a portfolio continuation rather than an experiment.
The staggered rollout matters too. With early access preceding general availability, operators get a short exclusivity window before the game reaches the wider market. For an established supplier, that structure shows how NetEnt keeps leaning on brand-recognizable mechanics to stay competitive against a crowded field of content providers.
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