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He believes the success of Africa Safer Gambling Week will largely be assessed on whether that channelisation improves by the next edition.
He warns governments and policymakers often misunderstand the primary causes of problem gambling, and therefore enforce measures that squeeze licensed operators and drive the illegal market.
For the AiA, however, the longer-term ambition for Africa Safer Gambling Week extends beyond reducing the size of the offshore market.
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Petra’s journey to the role started in a hotel management school where she learned the ropes of hospitality, followed by a job at Transavia Airlines, a subsidiary of renowned Dutch operator KLM. This led to 24 years in the aviation industry, in a host of different roles: sales, marketing, operations – all aspects of the business that would later become useful in the casino industry.
By the time Covid came around in 2020, Petra felt she had done enough in aviation and went looking for her next role. As she told me, “Holland Casino popped up and I am somebody who by their nature looks at similarities instead of differences.
“What I saw is, Holland Casino is a company with 4,000 people working in hospitality, in a strongly regulated market where you have to balance between offering entertainment and a nice evening out with hospitality, and the risk attached to that – and there you see the similarities with the airline industry.
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