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About WILD ACE
Although three-quarters of respondents rated their VIP data as good or very good, 71% reported data spread across multiple systems. Half admitted sometimes making decisions with incomplete or outdated information.
“Silent churn” was prevalent, with nearly half (46%) stating that VIP players often or very often became inactive without prior warning. Around 48% had no indicators of players’ behavioural signals or health. Co-author Viktoriia Grygorenko, CEO at The Playa, called this finding the “clearest commercial case in the report”.
“Every other finding – portfolio overload, fragmented data, reactive workflow, no behavioural signal – resolves here, in revenue that walks out without notice, without warning and without anyone getting the chance to intervene.”
What is WILD ACE?
Holland Casino has a responsible gambling board, which includes scientists, experts with lived experience and their own RG executives. They meet with the board every few months to talk over current processes, and the board challenges the operator’s ideas and implementations, pushing them to do better.
“They challenge us both from an academic side and a more practical side. We try to develop our rules as we go along but you have to prove every single day that you’re doing all that you need to do on responsible gaming,” Petra notes.
The Netherlands online gambling market has been the subject of many column inches and much speculation thanks to regulation that has been largely described as heavy-handed and perhaps a little short-sighted – even by the country’s own regulator.
About WILD ACE
As of today, submissions for the 2026 iGB’s Most Influential Women list are open! We are once again looking for nominations that highlight all facets of the sector, and the women who are championing change and acting as leading forces within their company, or the sector more broadly.
Please provide as much detail and insight as possible on the person/s you are nominating. The more information and background we receive, the clearer the picture of their career and achievements can be.
While it’s tempting to use AI to help you write a submit, we please ask that you avoid doing so, as once again, the more personal an entry is, the better we can judge it across our key criteria.
