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How to play Ruffled Up
The US addressable market is vastly larger and customer recruitment remains strong. Marantelli says Kalshi increased its number of clients fivefold during the World Cup, while White Swan predicts that NFL prediction markets could generate between $5 billion and $7 billion of liability in a single week.
But he acknowledges the possibility that faster customer losses could eventually test the sustainability of the model.
“They lose quicker, dry up quicker, recruitment or re-recruitment,” he says. “If the recruitment of players dries up, then what are you going to do? Definitely there can be components like that.”
About Ruffled Up
The mystery surrounding who won the $1.04 billion Powerball jackpot drawn on Aug. 12, 2026, has been solved—sort of. The Illinois Lottery announced that the winner came forward this week to claim the prize but chose to remain anonymous.
The big Powerball winner took advantage of Section 7.2 of the Illinois Lottery Law, which governs disclosure rules regarding winners’ identities.
Under Section 7.2, a winner of a prize of $250,000 or more can request to keep their name and municipality of residence confidential while completing their Illinois Lottery Winner Claim Form.
How to play Ruffled Up
Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.
As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.
With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.
