Sticky Bandits

What is Sticky Bandits?

Crash games like Aviator have become hugely popular because they are simple to understand and fast to play. A multiplier climbs from 1x and you decide when to cash out.

The key tension in every crash game is greed versus discipline. The multiplier can crash at any moment, so the longer you wait the bigger the reward but also the bigger the risk.

Many players use a fixed cash-out target, such as 1.5x or 2x, and exit automatically every round. This removes emotion from the decision and keeps losses predictable.

What is Sticky Bandits?

Even the most flexible technology cannot do all the work itself. Wilson is blunt about what happens when an operator treats an integration as the end of the job.

“If I just give you one of our games or our jackpot engine and you just plug it in and leave it there to collect dust, you will come back and tell me in three months’ time it’s not working,” he says. “And I will say to you, ‘How have you invested in the product?’”

Splash Tech instead begins by asking what success means for that operator: more sign-ups, improved conversion, bet-slip monetisation, higher lifetime value, retention among a specific cohort or reactivation of churned players.

About Sticky Bandits

Entain has issued a stark warning in a letter addressed to Prime Minister Andy Burnham about the potential impact of a proposed increase to the Machine Games Duty (MGD). 

Ahead of the government’s Autumn Budget in October, Entain CEO Stella David cautioned that doubling the current MGD rate to 40% could result in widespread closures of betting shops and significant job losses, while potentially reducing tax revenues for the government.

A potential MGD rise was first reported in the The Financial Times, as Chancellor John Healey is allegedly looking to raise the tax, on the recommendation of the Social Market Foundation, which proposed the increase in a recent report.