Holly Jolly Bonanza

About Holly Jolly Bonanza

With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.

Barrett also describes how MEGA can “make a player feel connected within the software ecosystem and the brands” Soft2Bet operate with.

Play the video above to watch the full video interview and hear more insights from Harrison Barrett.

About Holly Jolly Bonanza

The meeting brought together 40 professionals from the clubs’ legal, communications and marketing departments, as well as executives from companies in the betting sector. Club officials are concerned about the financial impact of the measures, which could impact sponsorship contracts signed with betting companies.

One of the main concerns is Bill 560/2025, which is currently making its way through the council. The proposal prohibits advertising by betting companies at events in the city of São Paulo. This applies to events organised by public or private entities, whether for-profit or non-profit.

The bill prohibits signs, banners, or display panels in arenas, gymnasiums, stadiums and other sports event venues. It also bans advertising on public transport, such as the side panel, exterior or the rear window of buses. The bill imposes a fine of BRL50,000 ($10,000) and a ban on hosting events for up to two years.

How to play Holly Jolly Bonanza

One such event occurred in April 2026 when a particularly lucky guest claimed the Grand Jackpot prize of $1,159,768.43 after placing an initial wager of $25 at the off-Strip casino resort.

The casino has continued to introduce several worthwhile expansions aimed at its gaming facilities, including the Fortune Coin Bonus Room featuring three available must-hit jackpots (Mini, Major, and Grand). 

The jackpots have been designed to drop before accumulating $500, $5,000, and $10,000, respectively.