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About Willys Hot Chillies
The 2026 tournament demonstrated why Kambi believes this total integration of AI is necessary. Sportsbooks are no longer built primarily around match results and traditional pre-match markets. Bettors increasingly expect to construct wagers around individual players and specific moments within a game.
The number of Bet Builder bets on the 2026 World Cup doubled compared to the 2022 tournament, with the increase particularly pronounced in-play, where seven times as many live Bet Builders were placed. They accounted for 22% of all live bets, compared with just 3% four years earlier.
‘Meeting these modern expectations through manual trading is no longer realistic at scale’
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On Wednesday, the Science and Technology Committee (CCT) approved a project furthering restrictions on advertising and sponsorship of betting.
The proposal also established criteria for risk classification of products and clarifying the obligations of operators and platforms. The measure would likely grant the illegal market the opportunity to continue expanding, as it would be unaffected by the new rules. The committee approved a request for urgency for analysis by the Senate Plenary.
Authored by Senator Damares Alves and six other senators, Bill 2.470/2026 amends the Betting Law, which regulates fixed-odds betting, with measures aimed at protecting mental health, consumers, and the family economy. The bill received a favourable opinion, in the form of a substitute from Senator Alessandro Vieira.
About Willys Hot Chillies
The Interior Ministry insisted that the crackdown on digital illegal gambling would persist as part of a broader strategy to prevent criminal proceeds being fed into the economy via banking and payment infrastructures.
Türkiye’s Law No. 7258 criminalises the operation of gambling activities without a licence. Offences are often combined with money laundering and fraud charges, amplifying legal consequences for offenders.
This latest operation forms part of an ongoing surge in Türkiye’s efforts to curb illegal betting throughout 2026.
