Let It Snow

About Let It Snow

The ARGN’s launch follows the inaugural Africa Safer Gambling Week earlier this month.

Hosted by the African iGaming Alliance, the week brought together a range of stakeholders in the African sector.

CEO Peter Kesitilwe recently told iGB he hopes the first Africa Safer Gambling Week will be the beginning of a new era of collaboration that boosts player protection efforts.

About Let It Snow

Wazdan Head of Sales and Business Development, Radka Bacheva, has welcomed the opportunity to see her company expand its clout in Bulgaria  once again, with Bacheva adding:

“Partnering with SlyBet is an important step for Wazdan as we continue to grow in Bulgaria and across regulated European markets. We are always looking for new opportunities to bring our games to more players, and SlyBet gives us another great platform to showcase our portfolio.”

The partnership doesn’t end at this stage, as Wazdan is going to further implement new releases for the operator’s local content library and offer players new opportunities as they come back to play. 

How to play Let It Snow

The operator has made a number of key operational and technology changes during this process, including switching its sportsbook backend from DraftKings to OpenBet. And hiring a number of industry stalwards to lead its competitive business.

Former Scientific Games veteran Chris Armes was appointed as the new executive VP of Gaming Technologies in early August. Armes is set to take up his new role in the autumn of 2026, leading Veikkaus’ technology organisation from its Helsinki headquarters. 

In July last year, Veikkaus iGaming EVP Jarkko Nordlund told iGB: “The competition will be fierce when the market opens, so we must be very competitive. Our aim is to challenge the mentality of our current position, so we need to secure market leadership.”